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Showing posts with the label Facebook ads

Meta introduces ads to Updates tab in WhatsApp, based on user data

WhatsApp Introduces Ads and Subscriptions to Updates Tab Meta has announced a significant update to WhatsApp's Updates tab, introducing channel subscriptions, promoted channels, and ads. With 1.5 billion daily users, the Updates tab is an ideal platform for experimentation. Three New Features: 1. *Channel Subscriptions*: Users can support their favorite brands or channels by subscribing to receive exclusive updates for a monthly fee. 2. Promoted Channels: Channel admins can increase visibility and reach new users through promoted channels. 3. Ads in Status: Businesses can promote products and services in the Updates tab, allowing users to start conversations with them. Data Usage : To display ads, Meta will use user data, including: - Country, city, and language - Channels followed - Ad interaction history - Ad preferences (for users who have added WhatsApp to Meta's Accounts Center) Privacy Concerns: Austrian privacy organization Noyb has raised concerns about Me...